If you run a small business, here’s the bottom line: Google released some big updates, and it’s not just another tech announcement, this is a massive shift that could change the way you work, talk to customers, and even create content. And no, you don’t need to be a tech expert to understand or use these tools and grow your business.
Let’s get into what matters for you.
Google launched a new top-level AI plan called Gemini Ultra. It costs about $250/month, but for people new to it, there’s a discount that brings it down to about $125 for the first few months. Now, what makes Gemini Ultra special?
It doesn’t just answer questions. It “thinks” through different ideas before giving you a response. This is useful for solving problems, writing content, or doing things like planning out customer emails.
It can create full videos with background noise, dialogue, and music. This is perfect if you’re in marketing or want to make your brand stand out on social media.
It includes tools that help you organize, manage, and store more files (up to 30 terabytes of storage).
This is helpful if you run a growing business and need help staying organized, making content, and communicating better with customers.
This is a game changer: Google’s new tool called Deep Agent lets you build your own chatbot. That’s like a digital assistant that can talk to customers, answer questions, and help with tasks, all on your website.
Even better, you don’t need to know how to code. You can customize how the chatbot looks and talks, connect it to your website, Google Drive, or other apps, and make it act like customer support, a sales assistant, or even a fun brand mascot.
It works 24/7. So while you’re asleep or on a job site, it can still answer questions and collect leads.
One of the most exciting features Google unveiled is an AI-powered assistant that functions like a full-time digital helper, only faster, smarter, and available 24/7. It’s designed to handle the repetitive, time-consuming tasks that usually eat up your day.
Think about the moments when you need to book an appointment, schedule a job, or send a follow-up email to a client. Instead of opening tabs, clicking through menus, and filling out form after form, you can simply tell the AI what you want. It will navigate to the right website, select the appropriate options, and complete the task.
This isn’t just about saving a few minutes. It’s about transforming how you work. If you’ve ever found yourself thinking, “I wish someone would just handle this for me,” this AI does exactly that.
Google introduced new image and video tools too. One is called V3, which makes 30-second video clips with sound and people talking. Another one, called Imagin 4, creates super-detailed photos, even showing things like fabric texture or animal fur.
If you run ads, post on social media, or sell products online, this can save you hours! No need to hire a photographer and editor. You can just use these tools to make professional-looking content yourself.
Google now lets you use AI live, while on video. You can point your phone at something, ask questions, share your screen and more. The AI understands what you’re showing it and can help in real time.
This kind of real-time visual AI support opens up entirely new possibilities for business owners, especially those in service-based industries or on-the-go roles. Imagine walking through a job site, pointing your camera at an issue, and getting immediate help. No need to pause, take notes, or research later.
Whether you’re trying to troubleshoot tech, get product information, train a new team member, or even plan out logistics on location, this tool brings expert-level support directly into your hands, without delays or guesswork. It’s not just responsive, it’s proactive, and it makes problem-solving faster, smarter, and more efficient than ever.
Google Search is changing too. Instead of giving you a long list of links and leaving you to sort through them, the new AI-powered search delivers complete answers right up front. When you ask a question like, “What are the top plumbing tools under $100?” you don’t just get blog posts or vague articles. You get a curated list of tools, complete with product reviews, comparisons, and direct purchase links, all in one clean, easy-to-read tab.
It’s like having a research assistant who already knows exactly what you’re looking for. This shift turns Google Search from a hunting expedition into a streamlined, decision-making tool. No more opening 10 tabs, digging through content, and hoping you land on something useful. It’s fast, it’s precise, and it puts trustworthy information in your hands exactly when you need it.
If you’ve ever thought about building your own app or online tool, Google just made it easier. A new tool called Stitch lets you draw or describe what you want, and it creates the app layout for you. No need to hire a developer or wait weeks.
This means you could build something like an estimate calculator for your website, a custom form for new customers, a project tracker for your team, and more!
You’re probably not trying to become a tech company. But with tools like these, your business can save hours every week on boring tasks, look more professional online, respond to customers faster, and stand out from your competition.
Even if you don’t jump into the $250/month plan, many of these tools are free or come with cheaper options. Google is pushing hard to make AI helpful for regular business owners, not just tech pros.
Now, here’s a simple plan you can follow to start using AI and growing your business today:
Think about your time. What’s taking too long? Following up with leads? Making content? There’s probably an AI tool for that now.
Get curious. You don’t need to know everything. But the more you explore, the more you’ll see how easy (and fun) AI can be.
The world of AI is moving fast. But with the right tools, your business doesn’t have to fall behind. It can leap ahead!
